# Messaging framework

## Primary message

One sentence. No slogans yet.

`[ ]`

## Supporting messages

| # | Message | Audience need | Proof |
|---|---|---|---|
| 1 | | | |
| 2 | | | |
| 3 | | | |

## Pitches

**10 seconds:**
**30 seconds:**
**60 seconds:**

## By audience

| Audience | Pain | Message | CTA |
|---|---|---|---|
| | | | |

## Words we use

-
-

## Words we do not use

| Word | Why |
|---|---|
| | |

## Website map (copy jobs, not sitemap chrome)

| Surface | Job of the copy |
|---|---|
| Hero | |
| Offer | |
| Proof | |
| About | |
| Contact / checkout | |

## Boilerplate

**Short (20 words):**
**About (80 words):**
**Press (120 words):**