# Brand guidelines — `[CLIENT]`

Version: 1.0
Date:
Owner:
Status: Draft / Live

This document is the client-facing bible. Fill it from the identity pages. If a value disagrees with `05-tokens`, the tokens are wrong — fix them.

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## 0. Quick reference

| Element | Value |
|---|---|
| Primary | `#` |
| Ink | `#` |
| Paper | `#` |
| Display font | |
| Body font | |
| Voice in 3 words | |

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## 1. Brand in brief

Purpose:
Audience:
Positioning:
Personality:

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## 2. Logo

See `03-identity/LOGO-SYSTEM.md`. Paste the variant table, clear space diagram, min sizes, don’ts.

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## 3. Colour

See `03-identity/COLOR-SYSTEM.md`. Include the contrast log. Clients will otherwise put yellow small type on white.

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## 4. Type

See `03-identity/TYPOGRAPHY.md`. Include a specimen of *their* copy.

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## 5. Voice

See `02-strategy/VOICE-AND-TONE.md`. Three examples of on/off.

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## 6. Imagery and icons

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## 7. Layout

Radius, space, grids — enough that a junior can design a flyer.

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## 8. Applications (only what they bought)

Cards, social, email, slides — photograph or export each. One real spec per item (size, bleed, colour mode).

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## 9. Digital

Favicon, OG image 1200×630, app icon 1024, tokens pointer:

> Developers: use `05-tokens/tokens.css`. Do not sample colours from a screenshot.

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## 10. Legal

Logo and guidelines © `[CLIENT]` after final payment, except fonts (foundry) and stock (photographer). See `08-handover/LICENSE-AND-USAGE.md`.

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## How to use this file

Export to PDF for the zip. Keep this markdown as the editable source. The HTML book in `index.html` is the same content, visual.