# Using the photographic mockups

A mockup is a picture showing the artwork in use. These three JPG presentation examples are in 09-mockups:

| Picture | Matching editable artwork |
| --- | --- |
| billboard-presentation.jpg | billboard-wide.svg / billboard-standard.svg |
| stationery-presentation.jpg | business-card-front.svg / business-card-back.svg / letterhead-a4.svg / envelope.svg |
| packaging-presentation.jpg | box-sleeve.svg / hangtag.svg / tote-print.svg / product-label.svg |

The pictures were made with OpenAI image generation for the fictional Atelier North identity. They demonstrate an art direction and do not match every editable layout pixel for pixel. The stationery picture contains illustrative contact text; use the SVGs for actual information.

They are flattened JPGs. They do not contain replaceable smart objects, separate material layers, a 3D model or a camera setup. The gallery's brand settings update the SVGs, not these JPGs.

To present a different client identity:

1. Finish and export the approved SVG artwork.
2. Choose a licensed layered mockup in your preferred design app, create your own photographed scene, or generate a new presentation image from the approved artwork.
3. Place the artwork without stretching the logo. Match the physical surface, perspective, lighting and print method.
4. Review typography and small details. Generated imagery is for presentation; the flat SVG and supplier-approved production file remain the source of truth.
5. Keep the presentation JPG separate from the production artwork in the final client handover.

You can use these sample JPGs under the kit's license. Do not present Atelier North as a real client case study, claim a fabricated installed billboard, or imply the sample scene has been physically manufactured.