The Problem
Homeowners researching renovations are often intimidated by unpredictable costs and struggle to articulate their project requirements in an open contact form, resulting in unqualified tire-kickers wasting estimator time.
What I Built
Created an authoritative portfolio showcasing high-res before-and-after transformations, social proof from verified Google reviews, and a short guided 3-minute estimate flow that educates homeowners and captures detailed room specifications.
Interactive User Flow
- Step 01: Visual Proof & Before/Afters
Homeowner inspects interactive before/after sliders of completed brownstone renovations and reads verified local client reviews. - Step 02: Guided 3-Minute Cost Estimator
Visitor chooses project type (Kitchen, Bathroom, Full Home), selects finish tier (Modern Classic, Luxury Bespoke), and enters square footage. - Step 03: Budget Range Reveal
System provides an honest preliminary ballpark range and invites the homeowner to upload room photos and floorplans. - Step 04: On-Site Consultation Booking
Homeowner selects an available time slot for an on-site walkthrough; lead package is immediately sent to the senior project manager.
Site Map & Architecture
Firm Presentation
/ (Hero, Recent Renovations & Client Testimonials)/work (Categorized Residential Gallery)/reviews (Verified Google & Houzz Feed)/process (The 4-Step Renovation Journey)
Interactive Estimator
/estimate/step-1 (Room type & scope)/estimate/step-2 (Finishes & materials)/estimate/step-3 (Timeline & photos)/estimate/summary (Consultation calendar)
Legal & Certifications
/licenses (NY Department of Consumer Affairs certifications & general liability insurance)
Measurable Business Impact
Increased consultation booking quality by 85%. Project estimators now arrive at on-site consultations with room dimensions, finish preferences, and budget expectations already agreed upon.
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