A designer does not “send a logo.” They run a job: intake, strategy, identity, applications, tokens, handover. This folder is that job, empty and ready. Open the markdown in each directory. Duplicate the parent folder per client.

00 · You

Studio

Scope tiers — Starter / Standard / CIP
Toolset
Figma pages
File names
Internal QA

01–02 · Words

Intake & strategy

03–05 · System

Identity & tokens

Logo, colour, type, image, grid, motion
Client bible
tokens.css
JSON

06–07 · Files

Assets & applications

Logo SVG pack (sample North included)
Stationery · digital · social specs
CIP menu if they bought physical
Email signature

08 · Send

Handover

Sample

Atelier North

A joinery house, filled just enough so the book is not lorem. Switch to Sample book. Replace on a real job.

Atelier
North

Brand book v1.0 · sample

Joinery for homes that intend to stay. Small lots. Hand-cut joints. Abuja workshop.

01 · Platform

Atelier North is the joinery house for people furnishing a first serious room — they want pieces that take a dent and still look honest, because we still cut joints by hand.

Trait	In the room	Not this
Exact	SKUs, millimetres, timber names	Vague “bespoke luxury”
Unhurried	Lead times told up front	Drop-culture countdown
Workshop-plain	Sawdust, tickets, brass nails	Marble lifestyle photography

02 · Mark

Primary lockup · birch

Clear space = height of the gable mark. Minimum lockup 120px / 35mm. Favicon is the mark only.

Use reverse on soot. Never put the colour mark on a busy workshop photo — hold it in a birch panel.

Reverse

Do not

Stretch

Rotate

Drop shadow

New circle + off-palette

03 · Colour

60% birch ply, 30% soot, 10% forest. Brass is a nail — rules, hover, SKU ticks — never a fill.

Forest#3D5A45

Brass#C9A227

Soot#0E1114

Birch#E7E3D6

Ply#D9D3C3

Danger#8B1E1E

Soot on birch reads AAA. Forest on birch is for large type and fills, not 14px UI copy.

04 · Type

DisplayA bench that keeps its name.

BodyIBM Plex Sans, 18 / 28. Timber, join, wait, oil. No “elevate your space.”

TicketSKU-AN-042 · IROKO · 1400×420×450

05 · Voice

Off

“Discover luxury lifestyle furniture crafted to elevate modern living.”

“Iroko bench. 1400 mm. Pegged tenons. Six weeks from deposit.”

06 · What ships

Tier	North would buy
Starter	Mark family, palette, type, favicon, IG avatar, tokens, this book (short)
Standard	+ cards, letterhead, workshop email, story template, invoice header
CIP	+ tote, hang tag, van door, showroom sign — only those four this year

Developers implement 05-tokens/tokens.css. Do not eyedropper a JPEG of this page.